CRUELTY-FREE

100% VEGAN

SUSTAINABLE

SUPERIOR INTEGRITY

RAW PERFECTION

Tomorrow's perfection is celebrating natural beauty with all its imperfections. It is not processed nor fabricated.

We applaud natural beauty for what it is. Untouched, untamed, yet ever-changing. Like a white snow-cape on cold winter nights, or the blinding reflection in the warm midsummer sun.

We are in awe of the pristine Scandinavian landscape and inspired by our uncompromising nature, urban jungle, and the daring contrasts of the two. It is serenity, symmetry, and chaos.

Simply Raw Perfection.

NAKED TRUTH

Our mission is to inspire a new view on beauty. To dismantle today's polished, photoshopped, and flawless images that are fed to us.

You deserve to be comfortable and proud in your own skin. Perfect with all its imperfections – just as nature intended. Your unique features tell a story of a life lived to the fullest.

Protect and preserve what nature gave you, and be true to who you are.

SUSTAINABILITY

We care deeply about our environment and work tirelessly on minimizing our carbon footprint, and reducing waste.

Our packing are made of natural material such as glass or aluminum. The small plastic bits in pumps and caps we prioritize to choose recyclable materials. Our paperboxes are FCS certified and 100% recycled.

All formulations are consciously designed not only with the skin and health in mind but also the environment. For example all formulations are free from silicons, which reseach has shown to be bio-accumulative.

Our FDA and ISO certified labs go to great lengths to protect the environment in production and post production processes.

All business travels and shipping are fully carbon neutralized.

SUPERIOR INTEGRITY

Our products are FDA and ISO 22716 compliant and adhere to the strictest GMP quality standards during formulation, production, and post-product processes. Our products are rigorously tested to guarantee superior integrity and efficacy.

In our quest to eliminate all harmful or harsh ingredients for the skin and the environment, we have banned over 3000 ingredients in our labs.

To achieve and maintain healthy skin, we use non-disruptive ingredients with high bio-compatibility that the skin can recognize, accept and benefit from while maintaining an ideal pH level and electrolyte balance. This is essential for an effective anti-aging process and establishing healthy, balanced, glowing skin.